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Chrysler brand brings big changes to table

Chrysler brand brings big changes to table

New Chrysler Edmonton AB

Chrysler announced earlier this month that it will be making some major changes to the brand, as well as its sub-brands: Dodge, Jeep and Ram. One of the main changes will be furthering the brand recognition of each vehicle make.

For example, Dodge will be producing and focusing on sportier vehicles as it drops its long-time model, the Grand Caravan this year. The Grand Caravan has been around since 1984. Dodge will also take over the SRT performance lineup, including the Viper.

Chrysler will aim for a more “family-oriented mainstream vehicle” reputation with the Town and Country minivan and its 200 and 300 models. The vehicle maker is looking to double its sales in 2018 from those in its core brand. Chrysler is expected to unveil the 100 in 2016, according to industry news, which will be a compact sedan that will compete against cars such as the Civic and Corolla.

Chrysler also aims to make Jeep a more popular worldwide vehicle with the release of the 2015 Jeep Renegade. Jeep aims to double its global sales by 2018 to 1.9 million. Jeep will stick to selling only SUVs, according to the company’s statements. In addition, Jeep plans to roll out a full-size luxury SUV in 2018. Drivers can expect the Patriot and Compass models to be phased out beginning in 2016 when Jeep will introduce a compact crossover that will compete with the Toyota RAV4 and the Honda CR-V.

While this may be news that only interests those concerned with the auto industry, we think it’s relevant for anyone in the market or a new vehicle because it means the brands will be more defined within their respective segments.

The moral of the story is that those who are looking for a new Chrysler Edmonton AB are headed in the right direction. Whether it’s a new or used vehicle, Great West Chrysler has just about every option available, and we plan to be here for the long haul, just like our vehicles.