In Alberta, the Truck vehicle class is the most competitive and cutthroat of any genre. No matter what shape or size, if you’re a truck-maker, you’re going to face stiff competition. Within this tough vehicle class, a few names stand at the top, no more prevalent than the RAM. The cornerstone to the RAM vehicle roster is the 1500. The most popular vehicle among RAMS, the 1500 is a shining example of what a tough, rugged work machine can do. If you’re in the market for a truck, It’s hard to argue against the RAM being the vehicle to buy.
Here are 5 reasons to buy a RAM 1500…
How it looks
RAM trucks have had a heavy hand in the makeup of the modern pickup. The RAM design is structurally very classic, with hints of modern flavor. The 2017 model of the RAM 1500 comes available in 12 distinct colors, with 17 available rim types to choose from. The 1500 has a muscular front end that commands your attention. The Front face of the 1500 displays a wide mouth and grinning smile in the form of a RAM grille. From the side, you get a picturesque silhouette of what a truck is supposed to look like. Its backend, a lengthy rear box completes the classic truck look. The RAM 1500 simply is iconic.
On the inside
It’s rare that a truck takes such care in designing its interior. Most truck vehicle brands ignore the idea of comfort in favor of focusing on what they view as important factors, but not RAM. The 2017 RAM 1500 offers an interior designed to keep you comfortable, no matter what terrain you conquer. This award-winning interior offers an in-class exclusive leather seating, with a variety of cab sizes to suit your every need. You’ll never feel more comfortable than inside of a RAM.
You often here RAM vehicles described as vehicles with guts. That description is a direct result of the RAM’s ability to perform the toughest tasks, no matter what you put in front of it. The RAM 1500 is a conqueror. Whether it be the world-famous 5.7 L HEMI engine with a towing capacity of nearly 5000 lbs, or the extremely economical 3.0 L EcoDiesel, the RAM 1500 is built to handle any job. Factor in elements like TorqueFlighte transmission and Four-Corner Air suspension to get an unrivaled level of control. The RAM 1500 is an engineering master class. It’s exactly what a truck should be.
While the RAM vehicles aren’t exactly known for their technology, they’ve quietly developed a slate of highly intelligent vehicles. We’ve talked a bit about the performance tech inside of a RAM, but whats inside the cab is where its true intelligence lies. A seven-inch touchscreen display acts as a central hub for the 1500’s interior tech, with the industry best audio and connective features available at just the touch of the screen. Uconnect helps connect your vehicle to your phone, ensuring you stay up to date on work emails, or even have access to your own personal playlist. The RAM 1500 isn’t just one of the strongest vehicles in its class; it’s also one of the smartest.
There may be no more important technology than the variety of safety features embedded in the RAM 1500. The 2017 model comes equipped with a ParkView backup camera, Park Sense Front, Rear Park Assist, Trailer Brake Control, a Tire Pressure Monitoring System, and a variety of other active and passive safety features. While the RAM 1500 is built to take you on an adventure, you’ll always be comfortable, no matter how rough the terrain.
There you have it. While those 5 reasons make a strong argument, boiling it down does the RAM 1500 a disservice. The only true way to get a good feel of it would be to drive it yourself. So come on in for a test drive or book one online. Come Experience Greatness at Great West Chrysler.
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