Though there’s still confusion to this day, Dodge and Ram are, in fact, two different companies, with Dodge creating their own line of vehicles while Ram remains focused on their brand of heavy-duty trucks. Of course, this wasn’t always the case, as they were originally one company, with the Dodge Ram designation beginning in 1981, until 2009 when they split. Let the team at Great West Chrysler break down the division between Dodge and Ram.
Is it Dodge Ram or Ram?
From the 2010 model year and beyond, Dodge Ram ceased to exist, splitting into the singular Dodge and Ram brands. Any truck before that can still be referred to as a Dodge Ram, but all the new models over the past decade are just Ram trucks. The car, minivan, and SUV models of the brand stuck with Dodge, while all the trucks went with Ram. Dodge and Ram are no longer the same company, now focused on their own unique innovations to further help revolutionize their unique segments in the automotive industry. So, the next time you see a new Ram truck driving down the street, you’ll know exactly what to call it… and also what not to call it.
Why did Dodge and Ram Split Up?
Dodge Ram had great success as one company, but it soon came time to let each side’s strengths flourish on their own. Dodge and Ram split to help fortify each individual brand, i.e. the performance vehicles of Dodge, and the tough-working trucks of Ram. It seemed like a risky idea at first, after all why fix something that wasn’t broken? But the years bore great results for each side, especially with Ram cementing themselves as a premiere truck brand—not to mention one of the quickest expanding manufacturers on the market. This continues today, as each brand has found their niche, providing two separate yet equal answers to the demand of like-minded consumers; that is, unique power-heavy vehicles, and rough-and-tumble trucks.
What’s in the Dodge & Ram Model Lineups?
So, we now know that both Dodge and Ram are separate companies with their own unique vehicle offerings, but what exactly are those vehicles? Dodge is simultaneously focused on performance and versatility, specifically with their powerful hallmarks of the car segment, the legendary Challenger and Charger. For utility, the Durango and Journey make up their SUV offerings, combining both performance and adaptability. The mainstay Grand Caravan still looms large, offering top tier functionality for families. Ram is even more straightforward, offering the Ram 1500 (including the throwback Ram 1500 Classic), 2500 and 3500, each tougher than the last, as well as their commercial vans: the ProMaster, and ProMaster City. If you need more help deciding which vehicle from the Dodge or Ram lineup works best for you, come visit us, your Dodge and Ram Edmonton dealer, at Great West Chrysler.
Great West Chrysler is proud to be your pre-eminent Alberta destination for Ram Edmonton and Dodge Edmonton shopping. Compare these models against the competition, and take a look through the new-age technology that makes each one so different. Contact us, and come in for a test drive, to truly experience each FCA model!