While not always classically considered a luxury brand, Chrysler and its vehicles offer a variety of luxury features and design. From the striking Chrysler 300 to the stand-out Chrysler Pacifica (or Hybrid), the Chrysler lineup has luxury features both inside and out in their storied vehicles. What makes a vehicle brand luxury and how does Chrysler fit into it all? Read on with us below, as your local Chrysler Edmonton dealership, Great West Chrysler, takes you through it all.
What is a Luxury Vehicle Brand?
Ultimately, it’s in the eye of the beholder and what society at large determines as particularly worthy. A luxury brand or vehicle can be made up of several things including price, quality, design, service and availability. While Chrysler vehicles may have high quality builds, opulent designs and top-level service availability, it doesn’t exactly fall in line with the price and availability designations we imagine with luxury vehicles. Generally, luxury vehicles are expensive and hard to get, but Chryslers start at low MSRPs and come readily available. The base level 2019 Chrysler 300 Touring only starts at $42,045 while the 2019 Chrysler Pacifica L begins at $32,245, coming in at better prices than its competition. Defining a luxury brand puts Chrysler right in-line with its definition, even if it may not be set in stone.
Chrysler’s Luxurious Model Lineup
Beautiful, both inside and out, the 2019 Chrysler 300 exudes luxury and attitude with its finely-detailed features. Sat on slick 20-inch polished aluminum wheels with a platinum grille, it’s a supreme piece of machinery with both muscular and distinctive features, which you won’t miss thanks to its exquisite craftsmanship and elegant design. Everything from Nappa leather-faced seats to an available heated wood and leather-wrapped steering wheel rounds out even the smallest details. While you might expect that from a sedan, you might not expect this level of luxury in a minivan, but in comes the 2020 Chrysler Pacifica. Shining bright from its vivid paint job to its signature LED lights over its striking design. Sitting on 17, 18 or 20-inch aluminum wheels, it’s a minivan that proudly showcases its luxurious and sporty look, containing all the utility you’ve grown to love about minivans with modern age aesthetics. Innovative and proven luxurious through their many features, the Chrysler vehicle lineup is sumptuous, through and through.
Great West Chrysler is here for your Edmonton Chrysler needs, as well as Dodge, Jeep and Ram vehicles. If you have any questions about our brand(s), please don’t hesitate to reach out to any of our departments, we’d be happy to assist!