You’ve probably scrolled through multiple sites while browsing the web for a new vehicle and came across that same acronym underneath an asterisk: “*Price shown is based on MSRP”. Isn’t it funny how you always come across it while looking for financing options on a vehicle, or when you build and price it on the dealership’s website? Well there’s a good reason why it always gets brought up and it’s not just there as a legal disclaimer to protect the dealership—it’s also there for you, the customer! Read along and you’ll see why it’s important to familiarize yourself with MSRP. Read More