Cars are a part of everyday life in Edmonton, but we rarely wonder how they get there. Every Chrysler starts as an idea and ends on the road, but what are the steps in-between? Read on to find out how a Chrysler vehicle becomes a reality.
Every Chrysler vehicle starts as an inspiration. Vehicles that continue to production are those that effectively combine inspiration with ability to fit a niche in our customer’s lives. For example, the Chrysler Pacifica adds a third row of seating for growing families, with a hybrid engine option for forward thinking parents. Our designers expect new customers want to drive something beautiful, and were inspired by the rugged outdoors. And so the Pacifica was born with muscular design, ultimate utility, and an integration with nature.
The next step is to turn the idea into something tangible. Starting with small drawings, and ending with life-sized prototypes, engineers make improvements every step of the way. With today’s technology, every component of the vehicle can be designed in digital 3D prior to physical production. A “development mule” is created— a pre concept-car, driveable vehicle that is used for testing design modifications in a real driving situations.
Chrysler won’t introduce a vehicle to the market unless we stand behind it. The design mule undergoes every component test you could imagine. Ongoing improvements are made to brakes, steering components, aerodynamics, safety features, and more. The result is a safe, reliable, high-performing vehicle.
Now that the mechanical design has been proven, exterior colours, trim, tech features, and all other soft design decisions can be made. Do buyers want luxurious leather or sporty felt? How big of a navigation screen will fit in the dash? These are the questions that designers ask in post-design.
At the end of this process, the model is now a “concept car,” and may be introduced to the public eye. If consumers react well to the model, it may be added to Chrysler’s standing vehicle lineup.
This is the step where the idea actually comes to life. Very few Chrysler vehicles make it this far, meaning that each model is the very best of our many designs. Steel is shaped, engines are constructed, and components are added. Vehicles used to be built by an assembly line of workers; today, sophisticated robotics work with highly trained technicians to construct them.
This is where Great West Chrysler comes in! Auto manufacturers ship finished vehicles to dealerships like Great West Chrysler, who specialize in customer service. We connect customers with the best vehicles for their needs, and provide ongoing financing, service, and support throughout their ownership.
Starting as an idea, the creation of a Chrysler ends with you. Buy purchasing a Chrysler, you’re purchasing inspired design, proven engineering, and tireless customer support. So visit us in person and see a finished Chrysler vehicle for yourself.