2023 Jeep Wrangler vs 2023 Ford Bronco

2023 Jeep Wrangler
2023 Ford Bronco
2023 Jeep Wrangler Feature 2023 Ford Bronco
$43,790 MSRP* $47,360
2.0 - 3.6 Engine litres (L) 2.7 - 2.3 
Gas/Electric V-6 Intercooled Turbo Premium Unleaded I-4 Regular Unleaded V-6 Cylinder configuration Twin Turbo Regular Unleaded V-6 Intercooled Turbo Regular Unleaded I-4
270 - 285  Horsepower (hp) 275 - 315
295 - 260  Torque (lb-ft) 315 - 410 
10.7 - 13.7 Fuel economy - city (L/100km) 11.9 - 12.5
9.6 - 10.4  Fuel economy - highway (L/100km) 11.1 - 11.5
9.6 - 13.7  Fuel economy - combined (L/100km) 11.1 - 12.5
4,237  Exterior length (mm) N/A
1,877  Exterior body width (mm) N/A
4,237  Exterior body length (mm) N/A
2,459  Wheelbase (mm) 2,550 
N/A Front track (mm) N/A
N/A Rear track (mm) N/A
365  Interior cargo volume (l) 634 
898  Maximum interior cargo volume (l) 1481 
1,046  Front legroom (mm) 1,095 
907  Rear legroom (mm) 907 
1,034 - 1,082  Front headroom (mm) 1,041 
1,021 - 1,059 Rear headroom (mm) 1,011 
N/A Front hiproom (mm) N/A
N/A Rear hiproom (mm) N/A
1,417  Front shoulder room (mm) 1,415 


Welcome to the ultimate face-off between two off-roading juggernauts: the 2023 Jeep Wrangler and the 2023 Ford Bronco. Both vehicles are steeped in adventure, promising rugged landscapes and horizon-chasing sunsets. However, each serves up a unique recipe for outdoor escapades. Buckle up as we navigate you through these two marvels designed to stoke your spirit of exploration!

Exterior, Interior, and Safety Comparison

Exterior, Interior, and Safety Comparison

The Jeep Wrangler radiates a timeless design, now featuring two fresh paint shades: Earl and Reign. On the flip side, the Bronco shakes things up with Heritage Edition and Heritage Limited Edition trims, marked by two-tone paint jobs and heritage-style white grilles. Both vehicles offer removable roofs and doors, but Ford makes it easier by letting you stow the doors inside the car.


Step inside, and Jeep’s Wrangler Unlimited offers multiple engine options and a five-passenger cabin adorned with a sense of rugged luxury. Thanks to its independent front suspension, the Ford Bronco counters with a creature-comfort approach, featuring a more pleasant drive on pavement. On the safety front, both have advanced features like electronic locking differentials for increased off-road stability.

Advantages and Comparisons

Advantages and Comparisons

Jeep's Wrangler is legendary for its off-road capabilities. It provides multiple 4x4 systems, and its Rubicon 392 boasts a 6.4-litre Hemi V8 engine, churning out 470 horsepower. The Bronco is no slouch either, especially the Raptor trim with a 3.0-litre EcoBoost V6 engine that generates 418 horsepower.


While Jeep offers an eco-conscious plug-in hybrid, Ford leads in on-road comfort and has an edge in off-road tech features like advanced camera systems. Jeep offers a more versatile range of engines, including a plug-in hybrid, and a myriad of 4x4 systems to suit varying off-road conditions. In contrast, the Bronco focuses on delivering a more seamless off-road to on-road transition, making it an everyday conqueror.

Target Audience

The Jeep Wrangler is for the purist, the adventurer who relishes a challenge and cherishes the journey more than the destination. The Ford Bronco appeals to a younger, more tech-savvy generation who desire a marriage of modern conveniences with robust off-road capabilities.

Reserve Yours Today

Canadian pricing starts at $43,790* for the Jeep Wrangler Unlimited. Whether you lean toward the Jeep's rugged mastery or Ford's modernized spirit, both offer a thrilling ride through life's most scenic routes. Head to Great West Chrysler today to reserve the keys to your next Jeep adventure!

*All pricing is based on Alberta MSRP and does not include taxes and fees. Dealer pricing may differ. Prices are subject to change anytime without notice.

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